The metrics that a feature like this probably needs to deliver on would look like: Then again, features like Discover Weekly carry some inherent unpredictability with them: it’s what makes them fun and addictive. User-created playlists fall outside of Spotify‘s editorial guidelines and metrics that they set for their editors, so it makes it unpredictable. This comes in the form of speed, functionality, but also content and programming. In order to successfully compete for them, streaming services have to deliver very consistent streaming experiences to these people. These are people that like predictable music experiences. These are people that are happy listening to the hits from the radio. Spotify, and other streaming services, are now focusing on consumers beyond the early adopter. I’m sure to most of us it feels like it’s mainstream already. They have to compete with giants like Apple, Google, Amazon: companies that have money to waste, while Spotify has money to raise. Instead they opt for sending people to their own playlists.
As a matter of fact, they have even been deemphasising them over the years. Mark Newman rightfully pointed out that Spotify doesn’t show much interest in surfacing user-created playlists. – made by friends, or regularly listened to Simply put: I wish I had a better interface to discover playlists that are popular among my friends. This article started with a tweet on a Saturday evening. The case for a passive discovery mechanism for friends’ playlists on Spotify.
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